Agri-food traceability from tree to pallet
Advantys AI Agri-food Traceability · for fruit and vegetable cooperatives and packhouses
End-to-end traceability for the fruit and vegetable sector — from the tree to the export pallet — combining IoT sensors, integration with production machinery and a grower settlement engine based on the real quality of each delivery.
Two structural problems, one solution
The agri-food supply chain —especially in fruit and vegetables— carries two problems that none of the parties has solved satisfactorily:
- For cooperatives and packhouses: in most cases, growers are paid today on a weighted average for the packhouse, without linking payment to the real quality of each individual delivery. This discourages good farming practice and causes constant friction with member growers.
- For large retailers: regulatory and brand pressure around sustainability, origin and food safety demands verifiable traceability from origin to destination, which most suppliers still cannot certify automatically.
Both problems lead to the same solution: a system that continuously and tamper-proofly records the journey of every product batch, from the plot of origin to the outgoing pallet, and turns that traceability into fair payment for the grower and certification of origin for the retailer.
A traceability ecosystem in three blocks
IoT sensors on open industrial protocols and a blockchain-anchored record to guarantee the history cannot be altered, for audits.
Origin traceability
Records the farm origin of each lot (field → packhouse) using the land registry reference or plot code, with an architecture ready to integrate with third-party field logbooks.
Machinery integration
Automatic processing of grading and sorting reports straight from the packhouse machinery, removing manual data entry.
Quality-based settlement
Links the batch events from intake to dispatch —including losses from storage, ripening and reprocessing— and calculates the real yield of each delivery, replacing the packhouse weighted average with an exact settlement.
A large, established market
The Spanish agri-food cooperative sector is a large structural base, not an emerging niche. According to data from Cooperativas Agro-alimentarias de España:
Why Advantys AI Agri-food Traceability
- Already validated with a pilot client in the fruit and vegetable sector — it does not start from an untested idea.
- A category of its own: generic traceability solutions focus on document certification; no other provider in the Spanish market offers an integrated combination of on-site IoT sensors, grading machinery integration and a settlement engine based on real quality.
- Two client profiles: agri-food cooperatives and large retail chains, without depending on a single type of account.
- No lock-in to a single hardware supplier: the IoT layer runs on open industrial protocols.
Do you run a fruit and vegetable cooperative or packhouse?
Request a proposal tailored to your facility and find out how settlement based on real quality can improve your relationship with member growers.
Are you an investor? How our Joint Venture Builder works.